Team
Howard Moskowitz, Ph.D. Dr. Moskowitz (President) is extremely well known and exceptionally respected in both the marketing world, and the scientific world. He spent 25 years in the market research industry, and has developed many technologies that changed the way industries develop products and communications. He is credited with the popularization of experimental design for product development (which cuts off years and cost from the development cycle). He graduated Harvard University with a Ph.D. in Experimental Psychology (1969) and prior to his career in marketing research, he was a senior scientist for the U.S. Army. He is widely published in the scientific and business literatures (12 books, 200+ articles). Check our on-line library at www.mji-designlab.com), speaks worldwide at marketing research, marketing and scientific conferences, and is a frequent guest lecturers at major universities (Wharton School of Business, Harvard University, University of Texas at Austin, UCLA, Northeastern University, Indiana University, etc.)
Arlene Gandler, B.A. Ms. Gandler, Managing Director, has 30 years experience in marketing research in the USA, Canada and England. She was with M&M® Mars for 13 years, first as Market Research Manager, and later as Senior Brands Manager for Uncle Ben's® Rice, during which a four year period's UBR's $ volume doubled.
Alex Gofman, MSc/ABD. Mr. Gofman, VP and CTO, has been leading the development of new technologies and software applications since he joined the company in 1992. Alex is well known for his work in cross-science development in experimental psychology and computer science. He is also known as the architect of the award-wining Ideamap® family of products as well as other MJI technologies. He authored and co-authored more than 30 papers and 18 patents, co-authored a book and presented papers at multiple international conferences around the world that earned him several awards nominations. Mr. Gofman has an MS degree in Computer Science from Donetsk National Technical University (summa cum laude, 1981).
Bert Krieger, MBA. Mr. Krieger is Executive VP. He has been a research manager at Playtex, and before that a research manager at a variety of market research companies.
Madhu Manchaiah, MSc. Mr. Manchaiah, Software Development Manager, has been previously with Eastman Kodak Software and Sigma Imaging Technology (Workflow Software). He is a lead architect and developer of IdeaMap®.Net.
Zhenyu Ma, MSEE. Mr. Zhenyu Ma, Senior Systems Analyst, has MSEE degree from Northeastern University and total of more than 7 years of advanced work experience in UNIX and Windows® environments.
Donna Lashower, CPA. Ms. Lashower, VP Finance, has been previously with Deloitte Touche, and with Revlon.
Rachel Katz, MBA. Ms. Katz, is a Brand Manager. She has marketing experience in an Internet Company and a research experience in pharmacology.